Tencent Corporation announced plans to use Silverlight for a series of services and media experiences on their portal and in their client apps. Tencent is an amazing company, largely unheard of outside of China, but arguably the most potent brand here in China, in the form of "QQ", which is what they call their instant messaging application and a series of related social applications for blogging, media, shopping, etc. The QQ brand touches over 300m unique users, more people than in all of the United States. It’s been incredibly exciting for our team to be working with the Tencent team because of the scope of what’s possible for Silverlight in terms of transforming the UX of so many applications types.
In the demo that they showed publicly this week, along with their announcement of choosing Silverlight for a series of apps coming in the months ahead, they showed Silverlight integrated with their IM client, within their blog app (for embedable media playback controls, screen shot below), with desktop and browser portal home page "friend notification widgets", and with Silverlight 2’s DeepZoom feature applied to e-commerce shopping experience within their Paipai property.
Video of the demo they showed is up on their labs site, http://labs.qq.com/e/51/, with beta/live Silverlight apps expected this spring/summer.