Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014. The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space.
For nearly two years now, we at buuteeq have been preaching the web salvation message of HTML5 over the certain eternal doom of Flash-based websites. It’s not just that we are (and Steve Jobs was) biased. It’s that technology has evolved, and while Flash was an admirable technology in the late 90s and early 00s, it, like the typewriter, has simply become obsoloete, as our founder, CEO and ex-Flash project manager Forest Key argued in his 2011 article: The Future of Hotel Websites…Isn’t Flash.
Since then, we’ve seen Adobe announce that it will no longer develop Flash for mobile devices and today over 30% of the top 100 websites in the world use HTML5, as the following amazing infographic by the fine fellows at Wix.com illustrates. We’ve argued for well nigh two years now that hotel owners and operators need to ditch their Flash websites and upgrade in order to stay on top of the mobile revolution. Well, that day is now here, with over 20% of all website traffic coming from Flash-incompatible mobile devices today.
Here’s Wix.com’s excellent infographic that shows the history (and future projections) of HTML5 a the de-facto web infrastructure.