Reverse Proxy Search Engine Marketing

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Reverse proxy search engine marketing (SEM) is a recent tactic that we want to inform our customers about. After thoroughly evaluating the technique, we have concluded that reverse proxy SEM is an undesirable technology that could … Continue reading Reverse Proxy Search Engine Marketing