SEO vs. SEM – An Infographic

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine optimization) and SEM (search engine marketing) to explain the differences and weigh the costs and … Continue reading SEO vs. SEM – An Infographic