CEO Forest Key On buuteeq Joining The Priceline Group

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Things are about to get a lot more awesome.  On June 10, buuteeq joined forces with The Priceline Group, one of the world’s leading Internet companies and the global leader in online accommodations. This new strategic … Continue reading CEO Forest Key On buuteeq Joining The Priceline Group

SEO vs. SEM – An Infographic

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine optimization) and SEM (search engine marketing) to explain the differences and weigh the costs and … Continue reading SEO vs. SEM – An Infographic

What does mobile optimization mean now?

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Back in March of 2011, I wrote a post stating that most websites were not designed to provide a good user experience when viewed on smartphones and described what being optimized for mobile used to … Continue reading What does mobile optimization mean now?

Google’s Authorship Markup – Author vs. Publisher

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. We’ve been getting a few calls this week about Google’s authorship markup, and so I’d like to take the time to explain what authorship markup is, and how to set it up for your … Continue reading Google’s Authorship Markup – Author vs. Publisher

Modern Web Design: Why buuteeq Omits The “Home” Button

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. From the point of view of an eager, excited, new buuteeq customer who is combing their new site for imperfections, there is often an objection when it becomes clear that there is no room … Continue reading Modern Web Design: Why buuteeq Omits The “Home” Button

Reverse Proxy Search Engine Marketing

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Reverse proxy search engine marketing (SEM) is a recent tactic that we want to inform our customers about. After thoroughly evaluating the technique, we have concluded that reverse proxy SEM is an undesirable technology that could … Continue reading Reverse Proxy Search Engine Marketing

Mobile Hotel Websites – A Thought Piece

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. The use of mobile devices to make travel plans and book rooms is increasing every day, while desktop Internet use will soon be supplanted. Having a website is simply not enough anymore. Online transactions … Continue reading Mobile Hotel Websites – A Thought Piece

Hotel Booking Engines – A Thought Piece

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Securing online reservations for hotels is a complicated process. It must take into consideration various currencies, languages, locations, taxes, pre-existing financial arrangements, pre-sold inventory, various inventory distributors, and more. Getting an online booking engine … Continue reading Hotel Booking Engines – A Thought Piece

SEO for Hotels – A Thought Piece

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Search Engine Optimization (SEO) is the practice of formatting website data for search engines like Google to encourage indexing and increased rankings on search engine result pages (SERPs). buuteeq has chosen to follow SEO … Continue reading SEO for Hotels – A Thought Piece

Facebook Automatically Adds ‘Likes’ Without Actual Clicks

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. The BBC reports that Facebook has been adding anonymous ‘likes’ to websites and content without actual Facebook users ever having to click a ‘like’ button. The following are newly discovered ways to ‘like’ web content, … Continue reading Facebook Automatically Adds ‘Likes’ Without Actual Clicks

HTML5 and the Death of Flash

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. For nearly two years now, we at buuteeq have been preaching the web salvation message of HTML5 over the certain eternal doom of Flash-based websites. It’s not just that we are (and Steve Jobs was) … Continue reading HTML5 and the Death of Flash

Hotel Marketing Infographic – Weighing the Costs and Value

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. We’ve partnered with Killer Infographics to produce this hotel marketing infographic that combines some of the best hotel marketing knowledge out there with buuteeq’s unique insights. Here are some of the key things to … Continue reading Hotel Marketing Infographic – Weighing the Costs and Value

2011 Trotamundo Trips from buuteeq-ers

buuteeq just completed our first year with commercial service and it was really a great 2011.  The company and product are continuing to evolve rapidly, and there are lots of new faces on the team.  One of the unique benefits of working at buuteeq is an employee travel benefit we created called Trotamundo, which encourages all team members to visit hotels and see the world on the company’s dime.  The idea is that we all need time out in the wild interacting with hotels–where they will engage with hotel management to learn more about operations and distribution challenges and where we … Continue reading 2011 Trotamundo Trips from buuteeq-ers

WordPress for Hotel Websites

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. WordPress is a wonderful CMS for blogs, but it was not designed for hotels. The best thing hotel owners can do for their web presence is choose a service designed specifically to encourage more … Continue reading WordPress for Hotel Websites

Why Bad Hotel Websites Are Bad

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. A fascinating new survey from eDigitalResearch reviewed the usability of 51 UK websites and came up with some interesting results. The top rated UK hospitality website was Booking.com, which looks like this:   The … Continue reading Why Bad Hotel Websites Are Bad