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CEO Forest Key On buuteeq Joining The Priceline Group

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Things are about to get a lot more awesome.  On June 10, buuteeq joined forces with The Priceline Group, one of the world’s leading Internet companies and the global leader in online accommodations. This new strategic … Continue reading CEO Forest Key On buuteeq Joining The Priceline Group

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Ping Pong madness with the kids

Forest Key

Caetano has been making a lot of videos for his youtube channel and wanted to create something with his brother that would stand-out from the relatively mediocre stuff that his comparative peers have been producing.  So we got out the big guns (a GoPro camera for slow-mo footage, and my Canon 5d Mark III for the main action) and did a full shoot, edit, post-production+viz-effects, in a 4hr intensive session at buuteeq’s office.  The kids wrote the script and storyboarded the action using post-it notes.  I shot and did the editing + effects, but i had them watch closely so … Continue reading Ping Pong madness with the kids

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SEO vs. SEM – An Infographic

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. There are a slew of acronyms in the world, and sometimes it’s not clear what they mean. Today we tackle SEO (search engine optimization) and SEM (search engine marketing) to explain the differences and weigh the costs and … Continue reading SEO vs. SEM – An Infographic

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What does mobile optimization mean now?

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Back in March of 2011, I wrote a post stating that most websites were not designed to provide a good user experience when viewed on smartphones and described what being optimized for mobile used to … Continue reading What does mobile optimization mean now?

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Google’s Authorship Markup – Author vs. Publisher

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. We’ve been getting a few calls this week about Google’s authorship markup, and so I’d like to take the time to explain what authorship markup is, and how to set it up for your … Continue reading Google’s Authorship Markup – Author vs. Publisher

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Modern Web Design: Why buuteeq Omits The “Home” Button

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. From the point of view of an eager, excited, new buuteeq customer who is combing their new site for imperfections, there is often an objection when it becomes clear that there is no room … Continue reading Modern Web Design: Why buuteeq Omits The “Home” Button

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Reverse Proxy Search Engine Marketing

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Reverse proxy search engine marketing (SEM) is a recent tactic that we want to inform our customers about. After thoroughly evaluating the technique, we have concluded that reverse proxy SEM is an undesirable technology that could … Continue reading Reverse Proxy Search Engine Marketing

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Mobile Hotel Websites – A Thought Piece

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. The use of mobile devices to make travel plans and book rooms is increasing every day, while desktop Internet use will soon be supplanted. Having a website is simply not enough anymore. Online transactions … Continue reading Mobile Hotel Websites – A Thought Piece

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Hotel Booking Engines – A Thought Piece

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Securing online reservations for hotels is a complicated process. It must take into consideration various currencies, languages, locations, taxes, pre-existing financial arrangements, pre-sold inventory, various inventory distributors, and more. Getting an online booking engine … Continue reading Hotel Booking Engines – A Thought Piece

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SEO for Hotels – A Thought Piece

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. Search Engine Optimization (SEO) is the practice of formatting website data for search engines like Google to encourage indexing and increased rankings on search engine result pages (SERPs). buuteeq has chosen to follow SEO … Continue reading SEO for Hotels – A Thought Piece

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Facebook Automatically Adds ‘Likes’ Without Actual Clicks

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. The BBC reports that Facebook has been adding anonymous ‘likes’ to websites and content without actual Facebook users ever having to click a ‘like’ button. The following are newly discovered ways to ‘like’ web content, … Continue reading Facebook Automatically Adds ‘Likes’ Without Actual Clicks

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HTML5 and the Death of Flash

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. For nearly two years now, we at buuteeq have been preaching the web salvation message of HTML5 over the certain eternal doom of Flash-based websites. It’s not just that we are (and Steve Jobs was) … Continue reading HTML5 and the Death of Flash

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Spain, 20 years later

Forest Key

20 years ago I lived in Madrid for my junior year in college.  It was a lovely time of life.  I was very fortunate to make several new great friends while living in Spain, but i also brought with me several close friends from Palo Alto High School which coincidentally also ended up in Spain that same year (none attended UCLA with me, or had any coordination in planning their own year abroad to coincide with my choice of Spain/Madrid).  At one point a motley crew of us ended up attending a bull-fight (under the auspices of one of our … Continue reading Spain, 20 years later

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Hotel Marketing Infographic – Weighing the Costs and Value

melissa162

Editor’s Note: This post originally appeared on the blog of the hospitality digital marketing company, buuteeq, prior to its acquisition by Booking.com in June 2014.  The opinions expressed here are specific to buuteeq, though many of the technology insights remain relevant to customers and admirers of our new business, BookingSuite, a unit of Booking.com. Visit suite.booking.com for our latest thought leadership in the hospitality digital marketing space. We’ve partnered with Killer Infographics to produce this hotel marketing infographic that combines some of the best hotel marketing knowledge out there with buuteeq’s unique insights. Here are some of the key things to … Continue reading Hotel Marketing Infographic – Weighing the Costs and Value

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Some new video with my 5d Mark ii

Forest Key

Yes, i know, the Canon 5d mark ii is not news (more than 3+ years old), and all you serious pros or enthusiasts with $3,500 USD to burn are now into the mark iii and its amazing low-light capabilities and improved whatever.  But for me, the 5d mark ii is the new thing, as the used market for these has brought the price down to the range of mere mortals like me (never mind that after I added the fine piece of 16-35mm 2.8 glass, the price was back up into the ridiculous range)… so, in celebration of my late … Continue reading Some new video with my 5d Mark ii